This Privacy Policy applies to information collected, used, disclosed (including transferred out of Singapore), and otherwise processed by Lily & Lou Pte Ltd (“We”, “Us”, “Our”, “Lily & Lou”) in connection with the products and services that Lily & Lou offers. Such personal data will be processed in accordance with the Singapore Personal Data Protection Act 2012 (“PDPA”), its associated regulations and subsidiary legislation, and guidelines issued by the Singapore Personal Data Protection Commission (“PDPC”). Jurisdictions outside of Singapore may have different local data protection standards.

Please read through the following before providing us with any of your personal data. Your continued access to and/or use of the Site will indicate your agreement with our Terms and Conditions and Privacy Policy.



When you use (“Site”), we may ask you to provide certain personal information to obtain our products or use our services. For example, we may ask for information when you register to create an account, update your information, use certain features, access, upload or download content, purchase products or services, enter into sweepstakes or other promotions, register or participate in a competition, fill out a survey, request customer support, or otherwise communicate with us.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data, which have been broadly categorized into (a) Identity Data: first name, last name, username or similar identifier, title and gender; (b) Contact Data: email address, shipping address and telephone number; (c) Technical Date: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other details about the devices you use to access the Site, application and other services; (d) Profile Data: username and password, interests, preferences and feedback; (e) Usage Data: Information about how you use the Site, products and services; (f) Marketing and Communication Data: preferences in receiving marketing materials from us and our third parties. 

We do not collect any Special Categories of Personal Data about you. This may include details about your race or ethnicity, religions, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic, biometric data and criminal convictions and offenses.

Based on the extent of your use of our Site, application and services, we may collect different information you provide us. They are listed as follows: (a) Information you provide when you enter an online survey or other research which may include but not limited to information about your shopping habits, lifestyle preferences, interests and hobbies, health, physical or behavioral characteristics, or other demographic information, as well as photos, videos and other user-generated content; (b) information you provide when you make a purchase, which you may be asked to give a credit/ debit card number and related financial information, or other payment information such as a PayPal or Apple Pay account, depending on the form of payment you choose; (c) information you provide about a third party which may include personal information about another, so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people; (d) information you provide through social media which occurs when you are given the option to link your Facebook or other social media accounts through the Site. When you do, we may automatically receive information from you based upon your privacy settings on these third-party sites and may include but not limit to your name, username, demographic information, updated address or contact information, location, interests, and publicly observed data, such as from social media and online activity.

By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.

If you have failed to provide personal data, where we need to collect personal data by law, or under the terms of a contract we have with you, we may not be able to perform these contracts we have or are trying to enter with you. In such cases, we will have to terminate the contract with you and notify you accordingly.



When you access and/or use the Site, application, other services and any third party advertisers and/or service providers, information about your online activity may be collected automatically or passively through technologies.

We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information regarding your online activity, interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which allows Lily & Lou to improve the Site, services, content, and advertising provided to you. 

Information collected may include (a) Device information: IP address or other unique identifier for the computer, mobile device, tablet or other device you use to access and/or use the Site, including hardware model and mobile network information to help diagnose problems with our servers, analyse trends, track users’ web page, email and mobile application activities, help identify or gather broad demographic information for aggregate use, and retarget online and mobile advertisements to you across computers and devices you may use; (b) Geolocation information: Location of your device when you access and/or use the Site to collection and use your geolocation information; (c) Third party service providers: We may use third party service providers to support the Site, application and other services. These service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf; (d) Third party analytic technologies: We may use third party analytics and tracking tools such as Google Analytics, Facebook Custom Audience and others to help us track, segment and analyse usage of the Site, application and other services, and to help us or those third parties serve more targeted advertising to you on the Site and across the internet. We do not have access to, or control over these third parties’ use of cookies or other tracking technologies.



We may obtain information about you from other trusted third party sources including but not limited to business partners, analytics vendors, advertising networks and search information providers, to update or supplement the information that you provide or that we collect automatically. 

We may also use these information to help us maintain the accuracy of the information we collect, personalise your experience with Lily & Lou, target our communications so that we can inform you of products and services or other offers that may be of interest to you, to measure ad quality and responses, and for internal business analysis or other business purposes.

We may use the combination of information we receive from you and about you, including information you provide to us and information we automatically collect through the Site, and information collected across other computers or devices that you may use, from other online or offline sources, and from third party sources. We may use such information in any manner detailed in this Privacy Policy.



You may withdraw from our newsletter, social media postings, application notifications and Site notifications at any point in time. Detailed instructions are provided with each email received. Third party related notifications, including but not limiting to social media subscriptions can be done so via related third party sites.

Your personal data will be retained for as long as it is necessary to fulfil the purpose for which is it collected or for business or legal purposes, or in accordance with applicable laws. Your personal data may also continue to be retained on our database to the extent permitted by law.

To withdraw your consent of our use of your personal data, please write to us at We do not have access to, or control over data collected by third parties. You are encourage to contact the relevant parties to withdraw your consent.



We reserve the right to amend this Privacy Policy at any time without prior notice. You are encouraged to review this page periodically to see any updates or changes to our Privacy Policy.

For questions regarding this Privacy Policy, please write to us at